CBS to run video ad in magazine this fall

Now I thought I had to lay off the devils lettuce, CBS is just out of their mind!

Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company’s headquarters.

(Credit: Caroline McCarthy/CNET)

Via: CNET News.

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